The Royal Hotel

2021

Brand Identity
Art Direction
Signage Design
Print
Social Media

Our branding project for 'The Royal' a waterfront pub nestled in Claisebrook Cove in East Perth draws inspiration from its setting and the nautical history of Perth. The bold shapes and vibrant colors of nautical flags were employed as a central brand element.
The primary logo incorporates a ‘TR’ monogram synonymous with traditional pub branding which in this example draws visual cues from a ship’s anchor. The brand’s secondary logo is inspired by a stamp style lock up often used throughout history to mark cargo.
Unfortunately this brand never came to fruition with the venue being sold off before the project was completed.

Index

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We acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of this land on which we work. We pay our respects to their Elders, past and present, and we recognise their creativity and connection to this unceded land.