Richmond Gaol

2022

Illustration - Simon Barnard
Printing - Any Colour You Like

Brand Identity
Art Direction
Signage Design
Merchandise
Print

The Richmond Gaol is a convict era building and tourist attraction in Richmond, Tasmania and is the oldest intact gaol in Australia. Building of the gaol commenced in 1825, and predates the establishment of the penal colony at Port Arthur in 1833.
The objective with this project was to create a brand that felt authentic to the building’s history. The outcome was a series of hand generated logotypes incorportating the ‘broad arrow’ which is a symbol used by the British government to mark government property. This symbol can be found in various instances around the Gaol stamped into steel and carved into stone .

Index

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We acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of this land on which we work. We pay our respects to their Elders, past and present, and we recognise their creativity and connection to this unceded land.